Opposition

Social media management, paid advertising and event marketing for the largest hip-hop network on YouTube
Social media management, paid advertising and event marketing for the largest hip-hop network on YouTube

We had the pleasure of working with Opposition, the largest hip-hop network on YouTube and home to artists such as 21 Savage and Worldstar. Our team managed the brand’s social media presence across Facebook, Twitter and Instagram, bringing inactive accounts back to life and creating follower and engagement growth via original content.

We also created, managed and optimized numerous paid advertising campaigns across Twitter and Facebook platforms, boosting engagement of posts that were made by Opposition network partners.

Event marketing was also tasked to us. Opposition hosted its own concert at the 2017 SXSW festival, and our team was responsible for the promotion to the lead-up, and social media coverage during the event. Our success in marketing the event showed through, as we sold out the event. Several high-profile and up-and-coming hip hop artists performed under the Opposition x Worldstar brand, and we were so glad to help them have a successful event.

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